
Hey there!
I'm Tracy - and I'm here to help you take your business back.
I want 3 things for you: To love the business you show up to every day. To make a ton of money helping people while doing what you love. And to be head-over-heels in love with the life that business creates for you.
Why am I so passionate about this? Because I've been where you are - burnt-out, tired, & overwhelmed.
Before 2020, I was stuck in the corporate grind, working 60+ hour weeks, burning the candle at both ends trying to get a side business off the ground. I was desperate for my ideas to take off so I could escape my 9-5 and finally live the life I kept reaching for – one where I could make an impact, help people, and still have a life outside my business. But nothing worked.
I was exhausted. I couldn’t focus on my business because I was stuck in it, and couldn't figure out which end was up, let alone get a clear direction. I felt like I was running in circles - working harder and getting nowhere – sound familiar?
Here's what I eventually figured out that changed everything: the business that work, the ones actually feel good to grow and show up for, aren't built on strategy alone. But they're not built just on mindset, either. They're built on both together - the ops allow the business to run smoothly, while the inner work lets you show up as the embodied leader your business and team need.
That's exactly what I get to help my soul CEOs do now: harness the power of embodied infrastructure to create the business you've dreamed of.
Ready to find your way out of the maze?

A few tidbits about me:
My Core Values
Continuous Growth + Curiosity
Always seeking to ask more, to learn more, to explore more, both personally and professionally.
Big Goals, Big Passion
Connect + Empower
Grow and lead leaders - help them uncover their abilities & passions, then use them to make the world better.
Authenticity Always
Make an Impact
Create lasting change. Whatever you touch, put your heart into it too.
While the hours may be fractional, the dedication isn't. We work alongside each other and rise together.
Be who you are, all the time, above all else. Have integrity and honesty - firm but fair. And let your freak flag fly!



